Posts in Press Release

FutureProof Retail and Scandit Partner to Deploy Line-Free Mobile Checkout

FutureProof Retail Enables Retailers to Offer Commercial-Speed Scanning to Consumers With Scandit Barcode Scanner SDK

FROM PR Newswirepress-release
October 10, 2018

FutureProof Retail Expands Into Office Micro-Markets Space

NYC Startup Leads Mobile Checkout in Micro-Markets Via Successful Implementation With Vancouver Office Snack Specialist "Natural Source'"

press-release
October 3, 2018

5 ways grocers are elevating the store experience

From store-grown produce to a renewed emphasis on service counters, retailers are focusing on innovation as well as time-honored strategies to keep their stores relevant

FROM FoodDIVEnews
September 17, 2018

FutureProof Retail brings online convenience to in-store shopping

Retailers have long looked for ways to improve the checkout process, but their disdain for long lines pales in comparison with how customers feel about standing around waiting to pay for their products. FutureProof Retail was launched to do something about it.

FROM Storesnews
September 1, 2018

Mobile Self-Checkout Gains Another Merchant

Following the launch at its Spar supermarkets, Colruyt Group will make the FutureProof Retail line-free mobile self-scanning checkout solution available at OKay stores starting in OKay De Pinte (Aug. 22), OKay Compact at Grootsermentstraat (Aug. 28), OKay Pepingen (Aug. 29) and OKay Ohey (Sept. 5).

FROM PaymentsJournalnews
August 23, 2018

FutureProof Retail Rolls Out Line-Free Mobile Checkout in OKay and OKay Compact

Following the launch at its Spar supermarkets, Colruyt Group will make the FutureProof Retail (FPR) line-free mobile self-scanning checkout solution also available at OKay stores starting in OKay De Pinte (Aug. 22), OKay Compact at Grootsermentstraat (Aug. 28), OKay Pepingen (Aug. 29) and OKay Ohey (Sept. 5).

FROM NewsWire
August 22, 2018

Fairway Market trials system to scan and pay by mobile app

Fairway Market in New York City is testing a new technology in its stores that allows customers to skip the checkout lines by using an app on their smartphone, Winsight Grocery Business reports.

FROM FoodDIVEnews
July 23, 2018

Inside Fairway's 'Line-Free' Mobile Shopping Test

New York’s Fairway Market has been quietly testing a new technology in stores that allows customers to shop using their mobile phones and skip checkout lines entirely.

How Retailers Can Achieve Mobile Shop-And-Pay Success

Retailers including Macy’s, Kroger’s, Walmart, Target, B.J’s Wholesale, Meijer, and Shoprite are racing to allow their customers to use mobile phones in stores to: shop, research products, check stock, and pay. Why the recent rush to install mobile shopping applications?

FROM Retail Systems Research
June 26, 2018

Mobile Self-scanning Line-free Checkout, Cowen’s Futureproof Interview + Video

OC hosted FutureProof Retail's Co-Founder and CEO, William Hogben, and Co-Founder
and President, Di Di Chan for a 25-minute video interview

FROM COWENnews
June 1, 2018

Retail Roundup: Amazon Alternatives, Urban Outfitters Renewal, Costco in France

Cowen & Co.’s Oliver Chen and his team recently sat down with William Hogben, the CEO of FutureProof Retail, which provides self-scanning applications that enable self-checkout.

FROM Barron'snews
May 16, 2018

Convenience will be at the center of how retailers answer Amazon Go

Amazon Go once again captured headlines a couple of weeks ago on a rumor that the e-commerce king is preparing to build more Go stores in Seattle and one in Los Angeles.

In turn, traditional retailers are thinking about how to combat one of Amazon Go's most attractive features: convenience.

FROM Mobile Payments Today
March 13, 2018

See you at ExpoANTAD!

Join us at the FutureProof Retail booth #1207 at ANTDAD Alimentaria 2018 in Guadalajara, March 6 - 8. For appointments please contact antad@futureproofretail.com

FROM FutureProofnews
March 2, 2018

FutureProof Retail President Di Di Chan: Combine Your Strengths

Di Di Chan is cofounder and president of FutureProof Retail.

In this exclusive interview, Chan talks about time, trust, and maximizing your talent potential.

FROM TechNewsWorldnews
February 27, 2018

Spar Experiments with Cashless Shops

In some Spar supermarkets customers will soon be able to shop without waiting in line.

FROM Het Nieuwsbladnews
February 22, 2018

Spar will trial contact-free and cash register-free payments

Retail Partners Colruyt Group – Colruyt Group’s entrepreneurial division – is creating an app for Spar which allows customers to use their smartphones to scan and pay for their own groceries.

FROM RetailDetailnews
February 22, 2018

Retail Partners Colruyt Group to Pilot With FutureProof Retail's Self-Scanning Mobile Checkout

Retail Partners Colruyt Group has engaged in a pilot project to deploy FPR’s line-free mobile self-scanning checkout solution in test stores of its Spar Colruyt Group unit in Belgium in early 2018.

FROM NewsWirepress-release
February 20, 2018

Meet Us at NGA: FutureProof Retail Helps Independent Grocers Compete With Industry Giants

Amazon and Walmart are making headlines by introducing line-free grocery shopping this year. However, industry giants are not the only ones shaping the future of grocery retail.

FROM NewsWirepress-release
February 6, 2018

FutureProof Retail Powers Scan and Go HK, Hong Kong's First Mobile Checkout Retail Store

In January 2018, Scan & Go HK launched the first mobile shopping discount retail store in Hong Kong in partnership with FutureProof Retail.

FROM NewsWirepress-release
January 30, 2018

Fairway Market Introduces Mobile App Checkout

Fairway Market, New York’s iconic grocery store, has selected FutureProof Retail, provider of line free checkout, to power Fairway’s next-generation mobile app.

FROM Convenience Store Decisionsnews
January 23, 2018

What to expect from Amazon Go

After a yearlong delay, Amazon’s checkout-free convenience store opened in Seattle

FROM Supermarket News
January 22, 2018

Fairway Market Selects FutureProof Retail As Mobile Application Partner

Fairway Market has selected FutureProof Retail to power its next-generation mobile app.

FROM The Shelby Reportnews
January 17, 2018

Coming to a grocery store near you: Self-driving shopping carts and smart shelves

The National Retail Federation's Big Show this year features a slew of companies showing off technology that would revamp the grocery shopping experience.

FROM CNBCnews
January 17, 2018

Fairway Prepping Line-Free Checkout App

Fairway Market has chosen FutureProof Retail, a New York-based provider of line-free checkout, to power the upscale grocer’s next-generation mobile app. The app’s technology will enable shopppers to scan and pay for items on their phones, thereby avoiding the checkout line.

FROM Progressive Grocernews
January 15, 2018

FutureProof Retail and Digimarc Speed Up Mobile Self-Scanning and Checkout

FPR's line free mobile self-scanning and service counter solutions will now fully integrate the Digimarc MobileSDK, enabling retailers to significantly improve customer engagement and reduce checkout times.

FROM NewsWirepress-release
January 8, 2018

Amazon Go's Grand Opening May Be Near

Amazon's effort to transform brick-and-mortar shopping is close to its grand opening after almost a year of delays.

FROM Convenience Store News
November 16, 2017

FutureProof Retail Announces Partnership With CloudIoT Bringing Line Free Checkout to Saudi Arabia

FutureProof Retail and CloudIoT Co., in Saudi Arabia have entered into an exclusive partnership to enable retailers in Saudi Arabia to offer line-free mobile self-checkout and service counter solutions to their shoppers.

FROM NewsWirepress-release
October 31, 2017

Chinese tech companies venture into unmanned convenience stores

Staffless stores are an emerging phenomenon in China, as e-Commerce companies big and small are investing lots of financial, technology, and product development resources in the area.

FROM DIGIDAY
October 23, 2017

Walmart ramps up self-checkout by letting customers ring in items while shopping

Walmart starts rolling out it's Scan & Go application at 20 Canadian locations.

FROM CBC News
October 22, 2017

It’s Only Going to Get Worse for America’s Grocers

It will only get worse from here, analysts say. Under Amazon, Whole Foods has cut prices of marquee products, a harbinger of the price wars to come. Among the most vulnerable are small regional chains that were facing fierce competition even before Amazon showed up.

FROM Bloomberg Technology
October 11, 2017

Speedy Checkout Line and FutureProof Retail Announce Partnership

FutureProof Retail (FPR) and Speedy Checkout Line AS in Norway have entered into a partnership to bring FPR’s line free mobile checkout and service counter solutions to customers in Scandinavia.

FROM FutureProofpress-release
September 5, 2017

Walmart deploying tech that lets in-store shoppers check out — on their own

Walmart is expanding the deployment of its Scan & Go mobile app, which is being tested in approximately 12 stores across Northwest Arkansas, Florida, Texas and Georgia. The chain is now rolling out the app for use in at least 10 additional locations in the Dallas-Fort Worth and Nashville markets.

FROM Chain Store Age
August 8, 2017

Faster front ends: How supermarkets are speeding up checkout

Tech replaces ten items or less to help shoppers get out of the store faster

FROM FoodDIVE
August 1, 2017

Walmart's New Feature Makes Omnichannel Reordering Easier

Walmart's latest digital move to compete with Amazon will make reordering frequent purchases easier for its online shoppers.

FROM Retail Info Systems
July 31, 2017

Retail in the Age of Amazon

Amazon bought Whole Foods and is now a brick & mortar retailer. What does this mean for other retailers and what can they do to stay successful?

July 24, 2017

United States Mobile Self-Checkout Market 2017 - Evolving Retail Concepts and Venues

A new research report, Evolving Retail Concepts and Venues with Mobile Self-Checkout, describes different shopping approaches and integrated technology systems that are currently in use or in testing. These systems include Amazon Go, Scan & Go from Walmart and Sam's Club, Mobile Checkout from FutureProof Retail, and others.

FROM Research and Marketsnews
July 10, 2017

Amazon and Whole Foods just did traditional Grocers a big Favor

How to beat them at their own game.

news
June 16, 2017

Amazon Plans Artificial Intelligence-Led, Checkout-Free Grocery Stores Through Amazon Go App

Amazon may be bringing its futuristic ‘no queue’ grocery store to the U.K. after the online retail giant filed several trademark applications for Amazon Go, the app that allows consumers to bypass checkouts when they shop.

FROM Newsweek
May 23, 2017

Stores are closing at an epic pace

Stores are closing at an epic pace. In fact, the retail industry could suffer far more store closures in 2017 than ever.

FROM CNN Money
April 22, 2017

How Amazon Plans to Become America’s Go-to Grocery Store

Having already conquered the world of online shopping, Amazon is now gearing up to go IRL where it counts: groceries.

FROM Grub Street
March 21, 2017

The Silicon Review Names FutureProof Retail One of the 10 Fastest Growing Retail Companies of 2016

news
March 3, 2017

Join us at EuroShop

FutureProof Retail will be demonstrating their mobile self-scanning solution to retailers and partners at EuroShop, March 5-9th, with their global scales partner Bizerba at Hall 6 / E58.

FROM NewsWirepress-release
March 2, 2017

Wal-Mart’s ‘test lab’ a sign of the digital times for bricks-and-mortar retailer

Walmart's supercentre in Ancaster, ON will feature a host of new technological innovations, including Walmart's self-scanning solution Scan & Go.

FROM The Globe and Mail
February 20, 2017

FutureProof Retail – The Self-Checkout Software Makes Store Shopping Much Faster

In an interview with Superb Crew, FutureProof Retail founder Di Di Chan details how the companies software solves problems for customers and retailers alike.

FROM Superb Crewnews
February 15, 2017

Walmart Builds New High-Tech Store in Tomball

A new Walmart store in Tomball will include Walmart Scan & Go, Walmart's self-scanning mobile checkout application.

FROM abc13
February 9, 2017

FutureProof Retail featured in this months issue of Shopper Marketing

Read about FutureProof Retail's Mobile Checkout app on page 73 of this months edition of Shopper Marketing by the Path to Purchase institute.

FROM Path to Purchase Institutenews
February 1, 2017

Smooth checkout process could mean grab & go will be the new norm

As Walmart takes a major step forward with its Scan & Go platforms and the Amazon Go store makes headlines, a significant upset might be coming to grocery retail now that these major players have the keys to push the grab-and-go strategy forward.

FROM Luxury Daily
January 31, 2017

Data Enablers: FutureProof, Line-Free Checkout Technology

PYMNTS.com profiles FPR and the emerging checkout transition.

January 25, 2017

No more waiting in line at the supermarket - this major Danish retailer has launched self-checkout with your smartphone

Coop recently launched it's first six stores with a new self checkout concept across Denmark in both small and large cities. The concept enables customers to scan products and checkout with their phone, skipping the line.

FROM Business Insider Nordic
January 10, 2017

How Amazon Go will transform the grocery experience

The online behemoth's register-free store disrupts the landscape, but does more convenience take away from what food shopping has always been?

FROM RetailDIVE
January 9, 2017

How retailers can keep up with Amazon Go

With Amazon Go making the dream of seamless AI-powered shopping a reality, how can reatailers and retail technology firms work together to keep pace with this disruption?

FROM VentureBeat
January 6, 2017

Global Mobile POS Terminals Market Forecast to 2022

A new market report published by Credence Research projects an upsurge in mobile point of sale terminal sales through 2022.

FROM Military Technologies
January 5, 2017

Evolve or perish: The grocery store of 2017

The singular format, traditional brack-and-mortar supermarket may soon be a relic of the past as retailers must adapt to changing consumer demands or risk becoming obsolete.

FROM FierceRetail
December 27, 2016

'Supermarket of the Future' opens in Italy

Italy’s largest supermarket chain, Coop Italia, has opened what it is calling the “Supermarket of the Future” near Milan. The concept features extensive use of technology to improve the shopping experience.

FROM Supermarket News
December 22, 2016

Scottsboro Public Library now has a self checkout system

The Scottsboro public library has implemented a new self-checkout system allowing customers to skip the line while checking their books in and out.

FROM WHNT19
December 22, 2016

Mobile Payments Today: 2016 in review

2016 saw a number of major developments in the mobile payments sector including Amazon Go, Chase Pay, and FutureProof Retail's launching of the first pure mobile-only grocery checkout.

FROM Mobile Payments Todaynews
December 20, 2016

Why Rebecca Minkoff Is Adding Self-Checkout to SoHo Store

Rebecca Minkoff's move to adopt mobile self-checkout was designed to increase convenience, attract millenial shoppers, and put customers back in charge of their own time.

FROM Apparel
December 12, 2016

Will Amazon Eat Grocery Stores For Lunch?

When we all got a peek at Amazon Go last week, the buzz was all about innovating the checkout experience. That, Karen Webster writes this week, is like saying that the iPhone was all about innovating the telephone call. Amazon Go, Webster posits, is Amazon’s sneak peek into how it plans to reinvent grocery by reinventing how consumers shop for food — and where they do it. And, she says, a sneak peek into what’s to come for all of retail, if Amazon’s foray into grocery succeeds.

FROM PYMNTS
December 12, 2016

Panasonic checkout machine also bags your items

Panasonic's new Regirobo concept automatically detects and bags items, creating a seamless shopping experience at it's pilot location in Osaka, Japan.

FROM Engadget
December 12, 2016

2016 Disruptors: The App

Sure, the app — and grocery apps in particular — have been around pretty much since smartphones first came on the market. However, new innovations promise to upend how consumers shop and how retailers interact with their customers.

FROM Supermarket Newsnews
December 6, 2016

Three Reasons Retailers Should Fear Amazon Go

Amazon’s YouTube video introducing its Amazon Go convenience store shows that the company has broken conventional supermarket wisdom and that its foray into food is one traditional retailers should fear.

FROM Forbes
December 5, 2016

Amazon Go is a grocery store with no checkout lines

The online shopping giant Amazon unveiled Amazon Go today, it's spin on brick and mortar retail. Using advanced technology the store will allow users to enter, sign in with the Amazon go app, fill up their baskets, and walk out without stopping to checkout.

FROM Engadget
December 5, 2016

FutureProof's Perspective on Amazon Go

Amazon's upcoming 2000 physical grocery stores will feature line-free-checkout.

FROM Will Hogben, CEOpress-release
December 5, 2016

Self-Checkout Comes To High Fashion

High fashion powerhouse Rebecca Minkoff unveiled self-checkout at the company's flagship store. The system will allow customers to buy everything from $200 handbags to $1,500 jackets totally autonomously.

FROM CO.DESIGN
December 5, 2016

Self-checkout app adds convenience at California Fresh Market

California Fresh Market's newest location in San Luis Obispo features FutureProof Retail's radical new mobile self checkout solution.

FROM Supermarket Newsnews
November 22, 2016

California Fresh Market Opens Line-Free Grocery Store

“I have been on a 20-year quest to have in-store shopping,” Holzheu said, “and FutureProof has finally done it.”

FROM The Shelby Reportnews
November 13, 2016

Regional grocer offers the latest in mobile self-scanning technology

Shoppers can skip the line and checkout on their phones at a new supermarket in San Luis Obispo

FROM Chain Store Agenews
November 12, 2016

California Fresh Market Ditches Checklanes

Retailer's app offers scan-and-checkout feature for new store

FROM Progressive Grocernews
November 10, 2016

Announcing FutureProof Counter Service

When customers use Counter Service they don't have to wait to place their order or wait while it's prepared, freeing them to keep shopping.

news
November 1, 2016

Meet Us at the Long Beach Convention Center for Unified Expo 2016

FutureProof Retail will be exhibiting with service and support partner SimpleWare Inc at the Unified Grocers 2016 Expo in Long Beach California, August 17th and 18th. We will be providing a sneak preview of our upcoming counter service capability.

news
October 28, 2016

Internal Amazon documents reveal a vision of up to 2,000 grocery stores across the US

Amazon wants to open 20 brick-and-mortar grocery stores over the next two years, and the online retailer believes the US market has room for up to 2,000 of its Amazon Fresh-branded grocery stores over the next decade.

FROM Business Insider
October 27, 2016

M-commerce transforming retail point of sale

Lines blur between shopping and payment channels as America goes increasingly mobile.

FROM Banking Exchange
September 30, 2016

Walmart's Sam's Club Scan-and-Go App May Make Cash Registers Obsolete

Sam's Club, a subsidiary of Walmart, recently launched its Scan-and-Go application in all 645 U.S. stores. Scan-and-Go enables customers to shop and checkout from their mobile devices without waiting on lines.

FROM TheStreet
September 22, 2016

Tesco extends scan-as-you-go retail technology in UK stores.

Tesco, the UK's largest retailer, announced it's plan to roll out it's "Scan as you Shop" service to an additional 20 locations. Scan as you Shop is currently availible at 350 Tesco locations, and used by more than 600,000 customers every week.

FROM Essential Retail
September 5, 2016

FutureProof's In Store Loss Prevention Solution

Retail CIO Outlook learns how FutureProof's loss prevention functions like an immune system.

FROM Retail CIO Outlooknews
August 22, 2016

FutureProof Retail Unveils Self-Install Kit, Mobile Checkout More Accessible Than Ever

FutureProof Retail (FPR), a U.S.-based mobile software provider, announced today the roll-out of a self-install kit for their revolutionary application, Mobile Checkout.

FROM FutureProofpress-release
July 6, 2016

Introducing the Mobile Checkout Self Install Kit

New self install kit contains everything needed to provide mobile checkout, payment, customer service and loss prevention.

news
June 23, 2016

FutureProof president Di Di Chan talks time-constrained consumers with Canadian Grocer

FutureProof Retail has made a splash with its app, developed using a “consumer-first” approach.

FROM Canadian Grocer
June 20, 2016

FutureProof Retail Expands into Canadian Market, app to be Unveiled at Canadian Grocer Conference

FutureProof Retail (FPR), a U.S.-based mobile software provider, announced today the launch of their Mobile Checkout application into the Canadian retail sector.

press-release
June 6, 2016

FutureProof Retail Unveils Partner Incentive Program

FutureProof Retail (FPR), a leading mobile software provider launched in early 2016, announced today a Partner Incentive Program for their revolutionary Mobile Checkout application.

press-release
May 23, 2016

FutureProof Retail Supports Merchants with New Sale Items Feature

FutureProof Retail (FPR), a leading mobile software provider, announced today the addition of a 'Specials' function to their Mobile Checkout application.

press-release
May 23, 2016

Mobile apps are growing rapidly in this one area

Mobile order-ahead through applications is increasing at an exponential rate, and will be a $38 bilion dollar industry by 2020.

FROM Business Insider
May 12, 2016

Two grocery stores check out apps for self-checkout

Two California supermarkets pilot an app that lets shoppers scan their products in app and walk out of the store without waiting in line to check out with a cashier.

FROM Mobile Strategies 360news
March 31, 2016

FutureProof Retail releases shopping app as white labeled product

FutureProof Retail (FPR), a software development provider, announced today the launch of their white-labeled version of Mobile Checkout – the retail industry’s first start-to-finish self-checkout app.

press-release
February 29, 2016

This automated store in Sweden doesn't have any human employees — only a smartphone app

At Robert Ilijason's convenience store in Viken, Sweden, you won't find a single cashier. The store is entirely unmanned, with patrons using their smartphones or tablets to enter and purchase goods.

FROM DIGITAL TRENDS
February 29, 2016

Self service via mobile phone in the physical store

The cell phone has also started to become a part of the physical store experience. Now it starts to emerge solutions that enables customers to manage the purchasing process altogether by mobile phone. Mobile Checkout from New York-based company Future Proof is an example.

FROM Handelstrender, Swedishnews
February 15, 2016

New York company debuts pure mobile-only grocery checkout

While AmazonFresh, FreshDirect and Peapod have offered consumers varying degrees of online and mobile grocery ordering for several years, the in-store experience could use some help.

FROM Mobile Payments Todaynews
January 19, 2016

FutureProof Retail Unveils Revolutionary Shopping App

FutureProof Retail (FPR), a software development provider, announced today their launch of Mobile Checkout – the retail industry’s first start-to-finish, secure self-checkout app.

press-release
January 18, 2016

Your phone could soon liberate you from supermarket lines

A new application, unveiled at the 2016 National Retail Foundation trade show, allows consumers to scan items and pay with their phones.

FROM Mashable
January 16, 2016

Meet the Supermarket of the Future

Supermarkets are in the beginning of a retail revolution that will focus on enhancing consumer experiences, enabling customers to order their groceries for pickup, and innovating technologically so that shoppers can skip lines and check themselves out.

FROM US News Money
January 1, 2016

20 most promising retail solution providers for 2015

Future Proof Retail helps merchants capitalize on technology by making the in-store experience more pleasant, convenient and profitable.

FROM CIO Reviewnews
November 23, 2015

Self-Checkout Begins to Take Hold in Japan

Japanese businesses continue to agressively roll out self checkout solutions, a solution to the countries aging population and shortage of workers willing to take jobs as cashiers.

FROM The Wall Street Journal
January 1, 2015

Analytics and loyalty will drive mobile payments growth: Ovum

Research indicates that many consumers globally are interested in both redeeming offers and paying with their mobile devices in stores and resturaunts. Technology must adapt to offer consumers personalized deals and keep them engaged.

FROM CiOL
July 28, 2014

Why the Future of Retail Will Blow Your Mind

Emerging retail technologies will allow brick-and-mortar retailers to compete with the personalization and convenience provided by online shopping for the first time.

FROM Entrepreneur
June 2, 2014

Supermarkets harness technology to speed checkout lines

Every year Supermarkets cope with increasing overhead, labor costs, and decreasing margins. One company hopes to solve this problem with a combination of mobile self scanning, targeted offers, and store based predictive analytics.

Canadians have no time to wait at the checkout

TD Canada Trust announces a mobile payment solution in responce to research showing that the majority of Canadian's hate waiting in line to pay.

FROM Canada Newswire
May 14, 2014

Customer loyalty to Starbucks brand is behind mobile payment app's success

According to a recent estimate, Starbucks was able to generate $1 billion in revenue from transactions at smartphone based point of sale terminals during 2013. This success is attributed to the fanatical loyalty of Starbucks' customers, 10 million of which use their loyalty application totaling an average of 5 million weekly transactions in U.S. stores alone.

FROM Computerworld
February 5, 2014

Do-It-Yourself Checkout: Love It or Hate It, Barcode Scanning Is In Your Future

While conventional self checkout kiosks offer both upsides and downsides to consumers, more than half of people surveyed reported that they prefered self checkout.

FROM TIME Business
June 26, 2013

Cashier or Smartphone: Which Do You Prefer?

Despite initial reservations, retailers are embracing mobile self checkout and consumers are beginning to welcome the added value.

FROM Huffington Post
April 3, 2012

Man vs. Machine

For all the rumors of self checkouts demise, the number of self checkout locations in North America is on the rise. Consumers are asking for more self checkout, and stores are benefiting. Stores are even beginning to experiment with mobile smartphone based self checkout.

FROM National Retail Federation
December 31, 2011