FutureProof Retail and Digimarc Speed Up Mobile Self-Scanning and Checkout

FPR's line free mobile self-scanning and service counter solutions will now fully integrate the Digimarc MobileSDK, enabling retailers to significantly improve customer engagement and reduce checkout times.

NEW YORK, N.Y., January 11, 2018 (Newswire.com) - FutureProof Retail (FPR), the leading provider of line free mobile checkout and service counter solutions, and Digimarc Corporation (NASDAQ: DMRC), the inventor of the Intuitive Computing Platform™ featuring Digimarc Barcode, have formed a collaboration. FPR's line free mobile self-scanning checkout and service counter solutions will now fully integrate the Digimarc MobileSDK, enabling retailers to significantly improve customer engagement and reduce checkout times. The full solution will be showcased at Digimarc's NRF 2018 booth #2875.

FPR's solution enables shoppers to use their smartphones to scan items while they are shopping. Shoppers are able to see the current total of their shopping basket at any time and can simply pay on their phone, skip the lines at checkout and leave the store. Retailers gain shoppers, increase basket sizes and shopping frequency. They also benefit from the seamless integration of FPR's solution with existing POS, loyalty and payment solutions without the need to purchase additional hardware.

Retailers who utilize Digimarc Barcode on their product packaging and labels can offer their customers an even higher level of convenience as there is no need to look for a barcode. Shoppers can scan the product or label from any side making self-scanning more efficient.

"We're very excited about this new partnership," says Di Di Chan, president of FutureProof Retail. "Digimarc technology increases shopper convenience and speed of mobile self-scanning. It will also allow retailers and brands to offer additional product information in our app when a shopper scans Digimarc Barcode."

"FutureProof Retail's mobile self-scanning solution helps both large and small retailers looking to offer their shoppers a more convenient way to checkout without waiting in line," said Heidi Dethloff, vice president of marketing at Digimarc. "With Digimarc Barcode technology, mobile self-scanning has never been more reliable and efficient to use."

About FutureProof Retail

Founded in 2013 by a group of impatient shoppers and award-winning developers in New York, FutureProof Retail (FPR) brings the best of online shopping offline by creating mobile shopping applications for retailers. FPR's mobile platform features line-free mobile checkout and line-free order-ahead retail. FutureProof Retail offers unique and customizable solutions for many retail verticals: grocery, fashion, big box, convenience, micro-markets, stadiums, airports and more.

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About Digimarc

Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images and audio. Based on the patented Intuitive Computing Platform (ICP™), Digimarc provides innovative and comprehensive automatic recognition technologies to simplify search and transform information discovery through unparalleled reliability, efficiency and security. Digimarc has a global patent portfolio, which includes over 1,100 granted and pending patents. These innovations include state-of-the-art identification technology, Digimarc Barcode, as well as Digimarc Discover® software for barcode scanning and more. Digimarc is based in Beaverton, Oregon, with technologies deployed by major retailers and consumer brands, central banks, U.S. states, film companies and professional sports franchises, among others. Visit digimarc.com and follow us @digimarc to learn more about The Barcode of Everything™.