About Us

Founded in 2013 by a group of impatient shoppers and award-winning developers in New York, FutureProof Retail (FPR) brings the best of online shopping to offline retailers by creating mobile shopping applications. FPR's mobile platform features mobile checkout and mobile order ahead. FPR is redefining retail checkout across the grocery, fast fashion, stadium and micromarket verticals. FPR operates globally in US and Canada, EU, Norway, Hong Kong, Saudi Arabia and Mexico.


Will and Di Di met at a philosophy club and bonded over their shared value of time. Together they bring to FPR the technical acumen to lead top developers, a global network to scale their business, and a collaborative and self-empowering leadership style that develops, attracts, and retains top talent.

William Hogben - CEO

Will is a mobile application developer and entrepreneur who has been developing industry-leading mobile apps for the past decade. His first iOS app, Mr.Shuffle, was one of 500 to launch with the original AppStore, and his apps have been featured by the New York Times as #1 in Entertainment and Best in Category at CES..

Di Di Chan - President

Di Di is a serial entrepreneur and adept fundraiser who is passionate about technology, education, and sustainability. Prior to co-founding FutureProof Retail, she founded Di Di’s Events and OIM Education. She also helped established first Kitchen Incubator in Salt Lake City, has been instrumental in supporting All Stars Project for disadvantaged youth, and she has worked tirelessly to establish and maintain alumni communities for her UCLA and NYU alma matters. She holds a M.A. in Economics from New York University and a B.A. in Global Studies from the University of California, Los Angeles.

Frequently Asked Questions

What problem is FPR solving?

Consumers shopping at offline retailers today strive for the same enhanced experience they are accustomed to when shopping online. FPR brings this to them through convenience features such as instant checkout and order ahead, and personalization features such as relevant recommendations, coupons and reviews.

Won’t online shopping eventually crowd out most offline retail?

No! Despite the convenience of online shopping, a majority of shoppers still prefer to go “out” and shop at offline retailers. That’s why online giants Amazon and Alibaba are coming offline to compete for more business. Our mission is to bring the convenience and personalization of online shopping offline in an affordable and customizable way for brick-and-mortar retailers.

What differentiates FPR’s solution from other retail applications?

We’ve combined a strong checkout foundation with the most customizable and connectable mobile shopping platform in the market.

  • Checkout as the foundation: A shopper does not need to use coupon, make a shopping list, play a game for points, or utilize any particular feature everytime they shop…but they do need to checkout and pay. By building checkout as our foundation, we offer real value for everyday shoppers, leading to easier customer onboarding, retention and greater ROI for retailers.
  • Customisable: We know one size does not fit all, which is why we can adapt our mobile shopping platform for retail verticals such as micro markets, stadiums, grocery, big-box retailers, fast fashion, airports, and more.
  • Connectability: We also know it takes connecting to a “village” of top technology solutions to raise an effective mobile shopping platform, so we’ve built in compatibility with your existing POS, analytics, marketing, loyalty, scanning, scaling, labeling and payment solutions. We’re integration experts who work with a strong eco-system of global partner solutions, and we’re constantly adding more.

What is included in the FPR platform?

Our platform features Mobile Self-Checkout & Line Free Order Ahead. We offer both a Universal App that’s ready to use for multiple retailers on one platform and a White Label option. For White Label clients, we can also do custom Banner app projects. To learn more, sign up here for a free demo.

How does the FPR solution prevent theft?

We have a multi-tiered loss prevention system that includes:

  • shopper visibility
  • real-time tracking
  • a flagging system
  • guided bag checks
  • a checkout beacon

Our loss prevention system is customizable and functions without expensive hardware. Stores can modulate security checks based on the need using software-defined parameters. Before using the app, shoppers provide identity information that exponentially decreases the risk that deliberate thieves will use the app to perpetrate crimes. Random bag checks remind all shoppers to be vigilant in paying for every item.

Please see our Loss Prevention Page for more info.

Why choose FPR?

We're the leading solution in terms of capabilities, architecture and flexibility for the retailers. Our combined white label and universal app approach gives retailers the best of both worlds: they can own their customers with white label and obtain access to thousands of potential new customers that have already installed the universal app.