The FutureProof Retail platform digitizes brick and mortar stores, bringing the convenience and personalization of eCommerce to physical retailers and their customers.
The platform is designed to capture the key benefits mobile technology can provide to shoppers and retailers, including improved customer service and customer loyalty, increased sales, decreased operational costs and more - see the full platform benefits for details.
The platform is centered around a mobile app for shoppers that provides a variety of capabilities, including mobile self scanning, ordering, recommendations and more. The mobile app is deployed as a private whitelabel under a retailer’s own brand and as a universal app for use by smaller stores.
The shopper app is supported by a separate application for store staff with roles for marketers, ops, managers and cashiers. The staff application works across all common phones, tablets and computers, and provides visibility into and control over how shoppers use the platform.
Both apps are supported by a flexible backend that allows custom integrations and new capabilities. The platform can be cloud hosted by FutureProof Retail or on-premise via special arrangement.
All retail formats share the fundamental sales capabilities at the core of the platform. A growing list of additional features can be used to tailor the platform to a retailer’s specific needs. Each whitelabel app or individual store location can mix and match the optional capabilities from the full platform capabilities.
Grocery stores benefit from mobile self scanning more than any other industry due to their high volume and low margins, but grocery is also the most complex retail format and the most technically challenging. The FutureProof platform is designed to handle the unique needs of grocery stores with special capabilities for weighted produce, age restriction, counter service and loss prevention and an overall emphasis on efficiency.
Mobile self scanning makes convenience stores more convenient for shoppers and staff, encouraging shoppers to visit more and make larger purchases. The loss prevention checkpoint provides sufficient security for use at high risk locations. Convenience stores also benefit from new data about their shoppers and a new ability to reach them with customized offers.
FutureProof's new counter service capability makes it possible for customers to order from the menu at home and in-store, from the web or with the app. Counter service can be employed on it's own for cafes, food trucks, cafeterias and fast food restaurants, who benefit from streamlined ordering and increased throughput. When coupled with FutureProof's mobile self scanning capabilities grab and go restaurants can further increase their throughput at peak times of the day.
FutureProof's platform helps fast fashion retailers improve their throughput during peak busy times. It can be configured to allow customer checkout at the dressing room, recommend complementary items and handle the two barcode size & style system used for clothing SKUs. FutureProof Fashion is currently in live testing with Vancl Hong Kong and Nautilus Intl.
Airports are an ideal venue for mobile self scanning for a number of reasons. Airport concessions get their customers in concentrated groups resulting in long lines and lost sales. Airport customers are digitally savvy and more focussed on saving time than money. They especially appreciate improvements in convenience and are pre-security screened and well behaved.
The platform's capabilities can be configured to meet the needs of most stores in a wide variety of formats, including:
